Amidst the chaos of holiday shopping, Small Business Saturday emerges. Small Business Saturday falls on the Saturday after Thanksgiving every year, and it encourages shoppers to support small businesses and buy local. Here is why Small Business Saturday is so important, and why you should participate!
Support the community
Local businesses are the livelihood of communities. They provide unique products, services and experiences that define the character of the place. You can show your appreciation for these businesses that enrich your community!
Boost the local economy
When you choose to buy local, a more significant portion of your money stays within the community. Local businesses often source their goods and services locally, pay local taxes and employ local residents. By supporting them, you contribute to economic growth and jobs in your area!
Foster entrepreneurship
Small Business Saturday celebrates the spirit of entrepreneurship. Many local business owners are passionate individuals who have taken risks to pursue their businesses. By patronizing their businesses, you help sustain their entrepreneurial spirit and encourage others to follow their dreams!
Diversity
Small businesses bring diversity to the marketplace. They offer a wide range of unique products and services that reflect the individuality of the owner. This ensures that consumers have options to choose from beyond mass-produced goods.
How to celebrate
Shop local
On Small Business Saturday, make a conscious effort to dine at local restaurants or shop at local boutiques and stores. Explore your town or city to discover hidden gems and support businesses that may not have the reach of large corporations.
Spread the word
Use your voice and social media to promote Small Business Saturday. Share your experiences, recommendations and the unique finds you discover. Encourage your friends and family to join.
Participate in local events
Many communities organize special events, fairs or markets on Small Business Saturday. Attend these gatherings to connect with local entrepreneurs, artisans and fellow shoppers. These events often feature live music, food vendors and family-friendly activities.
Buy gift cards
Consider purchasing gift cards from local businesses to give as presents during the holiday season. This provides immediate support to local shops and restaurants and allows recipients to enjoy their favorite local spots.
Buy local
Small Business Saturday is more than just a shopping event. We oftentimes get so caught up in finding the perfect gifts and Black Friday Deals, that we forget to simply be thankful for where we are and what we have right here. This year, do what you can to support local businesses and spread gratitude.
